Spring Break Iceland

This is a 360 Spring Break campaign for Iceland that absolutely nobody asked for, but getting drunk under rainbows in a volcanic jacuzzi sounded like fun, so Peter Megler and I enlisted a few other freelance friends and made one anyway. It called on Spring Breakers to "Go Wilder" in one of the wildest places on Earth. Why? Because a lot of people in Iceland are related and could use an influx of sexy spring breakers to mix things up. It included a billboard in Grand Forks, North Dakota (which is colder than Iceland), a :60 spot, website, social campaign with an Icelandic comedian, a Bumble profile, plenty of press and a Change.org petition demanding a direct flight from ND to Iceland.

Press:
Muse by Clio
Grand Forks Herald
EIN Presswire
Valley News Live
Travel Between the Pages

Art by Quinn Lindgren, video by Christian Laniosz, VO by Alex May.

https://springbreakiceland.com/